Evaluation

1-3 points

4-5 points

6-8 points

9-10 points

Presentation

No thought is given to the presentation

Ad copies another advertisement or needs to be edited.

The ad is done in good taste and shows planning.  Some polishing may be needed.

The ad is innovative and original.  The presentation knocks my socks off!

Pronunciation

>7errors

5-7 errors

3-4 errors

1-2 errors

Time length

Under 30 seconds

30-45 seconds

45-59 seconds

60 seconds or more

Information

The audience has no understanding of the country’s tourist attractions

The audience has a general understanding of the country’s attractions

The audience is well-informed but may have a few questions

The audience is completely informed of the country’s attractions

Purpose

There is no way I’ll visit that country!

I’ll think about visiting the country.

Perhaps I’ll take a trip there in the next year.

I’m ready to board a plane right now!

Totals

1-3 points

4-5 points

6-8 points

9-10 points

Verb Usage

>8 errors

6-8 errors

3-5 errors

1-2 errors

Fluency

I cannot understand what this is trying to say.

Even though there are many errors, I can understand the general meaning.

The sentence structure may be awkward, but the meaning is clear.

Everything makes sense.  The structure shows a command of the language.

Information

The audience has no understanding of the country’s tourist attractions

The audience has a general understanding of the country’s attractions

The audience is well-informed but may have a few questions

The audience is completely informed of the country’s attractions

Length

¼ page

½ page

¾ page

1 page

Word Choice

Many errors in word usage.

More than a few words are used incorrectly.

A few words are used incorrectly.

All words are used correctly.

Totals